Challenge 25 Sign

Why a Challenge 25 Sign is Important in Hospitality

In pubs, bars, and hospitality venues, promoting responsible alcohol service is essential. The Challenge 25 Sign reminds both staff and customers that anyone who looks under 25 must be asked to show valid ID before being served alcohol. Displaying this sign supports compliance with licensing conditions and demonstrates your venue’s commitment to preventing underage drinking.

This simple, visible reminder helps create a culture of responsibility and consistency among your team, reducing the risk of enforcement action or penalties for licence breaches.

Legal Requirements and Licensing Responsibilities

Under the Licensing Act 2003, it is an offence to sell alcohol to anyone under the age of 18. Licensed premises must take all reasonable steps to prevent underage sales, and displaying Challenge 25 signage is one of the most effective and recognised ways to show compliance.

The UK Government provides official guidance on responsible alcohol sales and licensing laws:
Gov.uk – Alcohol licensing responsibilities

By displaying this sign, you clearly demonstrate that your venue upholds the licensing objectives set out in law, particularly the prevention of crime and disorder and the protection of children from harm.

What the Challenge 25 Sign Includes

This editable digital sign has been designed specifically for pubs, bars, and hospitality venues. It features:

• A clear and compliant Challenge 25 message for customers and staff

• Editable fields to add your company name, logo, or premises details

• Professional design suitable for both print and digital display

• Guidance on where to position the sign for maximum visibility

• A reminder for staff about acceptable forms of ID and verification procedures

Benefits for Pubs and Hospitality Venues

• Ensures compliance with UK licensing laws

• Reduces the risk of underage sales and enforcement penalties

• Supports staff training and responsible service practices

• Builds trust with licensing authorities and the local community

• Free to download and fully customisable for your business

Format and Use

This Challenge 25 Sign is available as a free editable digital download (Word or PDF format). You can easily personalise it with your venue’s name, logo, or branding colours before printing. Display it prominently near bar areas, entrances, or points of sale to remind customers and staff of your venue’s responsible alcohol service policy.

To see the full range of our free range of document templates available from That HR Girl, please click here: Free essential downloadable documents for pubs & hospitality